Thursday, September 17, 2020

[Case Study] Social Anxiety Symptoms Treatment Malaysia - SY Case

 



Name: SY

Job Title: Architect Assistant

Date: September, 2020

 

Before came for Clinical Hypnotherapy session, I always felt nervous and afraid when talk to a person or a group of friends. I often experienced the thought of other people trying to harm me, hence when talking to other people my voice became shaky and tend to talk less with others. Even when texting with my friends using social media like Whatapps and Instagram, my fingers tend to tremble with fear and afraid of sending messages to them. Besides that, I am very emotional and tends to become depressed or angry easily over small matters, even my younger brother who used to be close with me, commented that it is difficult to communicate with me and felt distant from me. I had been experiencing these issues for the past 4 years. During presentation in my college, I would experience palpitation and feel of vomiting when presenting to a crowd of people. 

 

After graduated on 2018 and started work, I unable to focus and perform well in my new work, when faced problems I tend to be emotional instead of looking for solution or consult my manager. However, after undergo Hypnotherapy session for only 2 months (3 sessions), I am able to talk well with my friends or any strangers and felt more confident than before. Furthermore, I am able to work efficient and rational and willing to find solution for problems encountered during work instead of being emotional about it. At the same time, my family would call me more often than usual and enjoy having a conversation with me. My sleep quality has improved tremendously and feels more energetic in performing my daily routines. I think Hypnotherapy is effective for me as it helps me to express my emotions in a clearer view and understand more about myself, even the small matters from the past that we overlook may affect us now and Hypnotherapy is useful in helping us face these matters that had been stored inside our unconscious thought. 

 

Remark: Our client's information will be kept strictly confidential all the time. All testimonials and photos have been acknowledged and provided by past and current clients of Hiro Koo.

Thursday, September 3, 2020

[Testimonial] SleepTalk for Children's behavioural and emotional management | Malaysia - CZ

 

Name: CZ

Age: 30

Town: Klang

Job Title: Beautician

Before came to New Mind, my son used to be hyperactive and unable to sit still, hence I always arranged many kinds of activities at home and at school to keep him company and made him felt tired in order to help him have a better sleep at night. He also experienced slow learning progress at school, lazy to do homework, and unwilling to share anything with me. He often throwing tantrums at home and fought with his little brother as he felt jealous that everyone treated his younger brother with more care and love. After one month of practicing Sleep Talk with him, I noticed that there a lot of improvements demonstrated from my son. He does not behave hyperactive anymore and his teachers also commented that his learning and grades improve a lot over a month. Even without any activities from home and school, he is able to sleep early now by himself. Furthermore, he is willing to share his feelings and events at school with me, care and love more for his younger brother and their relationship became closer. I would recommend the Sleep Talk to others, even though it takes a lot of effort in practising it every day, as it helps every child to become better in terms of behaviours, thought and emotion and the effort of practice Sleep Talk really worth it.

 

Remark: Our client's information will be kept strictly confidential all the time. All testimonials and photos have been acknowledged and provided by past and current clients of Hiro Koo.

 


 

Friday, August 14, 2020

《东方日报》Oriental Daily Newspaper 采访主题:速食年代焦虑营销

 

“再不努力,你的同龄人正在无声无息抛弃你。” “现在不做就没机会了,30岁前必须要做的10件事!” “10万人因为这堂课改变了自己,里头有你吗?” 这些句子看起来是不是很熟悉?打开社交媒体,就能轻易看到这些文章,有者对这类文章毫无反应,但也有许多人被这些文章挑起了心中的那根弦,不知不觉中了这些“鸡汤”的毒。

网络上广传的不少励志文章,看似心灵鸡汤,实则挑起人们焦虑的情绪。或许有人认为,文章作者所说的未必正确,只要不理会就好,但只要仔细去看,就能发现这类文章往往有上千、甚至上万的阅读量。

“这些文章就跟广告一样,是一种暗示,可以挑起你的欲望和情绪。”临床催眠治疗师古健荣认为,这类型的文章与广告性质相同,表面上是激励文,实际上暗藏著营销和误导性的文字内容。市面上的营销方式层出不穷,从原本的挨家挨户行销,到登上各大主流媒体、转到数码平台…现在还有一种营销方式,卖的是“焦虑”,利用人们焦虑和不安的情绪,轻易就让人甘心买单。目前有不少领域皆开始采用“焦虑营销”的方式,包括健康产品、付费知识、教育等领域。

古健荣以健康产品为例,指有些商家在介绍产品时,会开始询问消费者的健康状况,然后在讲解时将小问题说成大毛病,引起当事人害怕的情绪或潜在的不安,便可成功推销产品。“现代人容易受大环境影响,从一个人开始说,到有第二、第三个人讲著同样一件事时,就会让他们从潜移默化中被影响。”

去年,艺人高以翔暴毙消息传出时,被一些保健品牌用作制造焦虑的卖点,挑起人们对熬夜所造成的健康影响的焦虑,进而达到购买保健品的效果。古健荣说:“市场上没有一个可以衡量健康的方程式,虽然不知产品是否有效,但只要买来吃就能让消费者感到安心,成功消除焦虑。”

此外,市面上也有不少成功学的焦虑营销,打著“让人月入破万”、“30岁前就要如何”等名目,让人们开始焦虑,并且对这些成功学的课程抱有很大的期望。“人们会买单,是因为想买一个希望。”古健荣分享,他自己也曾参与过这类型的课程,但课程内容大部分都是在进行激励演讲,让人产生优越感。不过,这类优越感是短暂的,参与者反而会在课程结束后感到空虚,甚至认为自己无法达到这些课程中的目标而感到自卑。

理想期待+攀比心态 累积焦虑感

根据精神分学派创始人弗洛伊德的人格结构论,人格结构分为“本我”、“自我”和“超我”。本我指的是人多本能欲望,大多是吃喝玩乐的动力;自我能平衡本我欲望,是理性判断和执行思考;超我则是让人适应社会的力量,包含道德感、法律意识,符合大环境及社会要求。古健荣用天使和恶魔来比喻超我和本我。虽然是天使,当超我处理不当,也会变成焦虑的来源。“简单来说,超我就是要做到符合大环境,倘若与大环境不同,就开始产生焦虑。”

比起上一辈,这一代人更容易被挑起焦虑的情绪。古健荣表示,以往科技还不发达时,人们以小群组为社交范围,“人家有,我也要有”的攀比心态比较不易被挑起;但现今社交媒体发达,打开手机就能看到朋友们的状态,容易让人觉得自己跟不上步伐,而开始焦虑。这就好比现代人喜欢在社交媒体上载旅游照,当社交媒体充斥著一堆旅游照时,仿彿这就是一个必做的常态,因此会有人因无法完成旅行的目标而感到焦虑。

“超我的存在是让自己变得更好,因此当周遭的人都在做时,也会想要符合趋势。然而,让自己变好的意识只是一个理想的出发点,并非人人都能达到超我的目标。”他直言,超我的存在就如父母般,会监督孩子,但偶尔会对孩子要求过高,导致适得其反。

世俗价值 集体暗示

根据古健荣的观察,行动管制令期间也出现了大量的焦虑行销方案,譬如数码转型工作坊。某些广告文章先以不转型而面临结业问题的店家为例,指不再转型就来不及,从中制造焦虑及恐慌后,再推出转型工作坊,便能获得不俗的回响。许多人在大环境的趋势及超我的驱使下,会盲目跟从,却不知道是否适合自己。“即便课程内容不扎实或不适用,人们还是会欣然接受,认为多学了一项技能。其实这样的心态是源于超我想让自己变得完美,就算对自己毫无帮助,也能稍稍平复因经济不景而产生的焦虑情绪,自我感觉良好。”

“焦虑来自环境或文化中的集体意识(指大家都认为是对的事)。”他指出,时常被人们念叨的俗语,也会引起焦虑,譬如“三十而立”、“不让孩子输在起跑点上”、“女大不中留,留来留去留成仇”等等。他认为,并非所有俗语都是至理名言,只是在口耳相传下不断重复听见,会不自觉被当成是正确的观念,这其实是一种集体暗示。他感叹,许是俗语的关系,网络上才会出现大量“30岁前必须要做到的10件事”、“30岁了,你成功了吗?”之类的文章,导致不少人对自己已经30岁却还未事业有成而感到焦虑。

绕过深度思考 轻易接收讯息

图像、文字等容易达到潜意识层面的暗示,在这个讯息爆炸的年代,大量讯息扑面而来,这些资讯在未经深度思考的情况下,无形地被收藏在潜意识层面。尔后,就容易被挑起潜意识的情绪。古健荣解释:“人们在听歌时是处于一种恍惚的状态,因此暗示性的语言容易进脑。同理,一般人睡前滑手机都处于放松状态,大脑轻易就会接收这些资讯。”

譬如同一时间在社交媒体上看到某某艺人暴毙、某某又健康状态不佳,很容易会让接收到这类讯息的人觉得自己身体不适,进而勾起健康方面的焦虑。因此在看到保健产品的焦虑型文案时,就会容易被击中痛点,然后为此买单。 目前市场已有利用神经科学技术的方式剪辑广告,以容易挑动情绪的画面作为广告内容,提高购买率。古健荣说:“有些商家会将拍摄好的广告先给一部分人观看,再利用神经科学的技术查看观看者的脑波反应,从而剪辑出那些有情绪反应的片段播出。”如此,就能轻易挑起人们的情绪。

自我低估 依赖外力平复不安

“现代人活在速食年代,遇到问题时,大家会想要立马有解决方案,而最快的方式是直接购买产品,就能安抚情绪。”在情绪被挑起后,人们不懂得如何处理焦虑的情绪,便会从与焦虑相关的产品下手。古健荣分享,他曾给一部分患有失眠问题的病患一些建议,而那些建议都是他们能自行完成的,但他们不愿自己做,坚持求取一些录音片段或是其他方案。“这些人当中有者是没有耐心,有的则是自我意识低,不相信自己能做到,反而希望能有人搭救自己。” 焦虑情绪产生后,也会出现跷跷板效应(See-saw effect)。当事人把事情看得越重,就会把自己的应付能力看得越轻,因此有些人会借助外来的力量或产品,平衡内在的跷跷板,梳理情绪上的不安。

同时,依附关系是人的生存本能,也就是说需要依赖别人来指导自己该怎么做。古健荣解释,有者在成长过程里常年缺乏安全感,因此容易感到无助不安,进而轻易在关系里把自己当成受害者,在遇到加害者(造成焦虑的人或事)后,会希望有拯救者(帮助自己的人)出现,帮助他们渡过难关。“因此当有一个广告文案写到这个人的痛点(戳中焦虑的事)时,他的潜意识里就会认为这个人懂我、了解我,可以帮助我,愿意为此买单。”当然,也有人是带著“至少我做了”的心理而买单,从而让自己的从焦虑中释放出来。

SMART Goal目标管理 循序渐进完成任务

“其实消费者可以寻找治疗师,尝试了解自己,找出轻易被挑起焦虑情绪的原因。”古健荣说,这背后很可能是创伤性的记忆所促成,譬如家里有人因病逝世,一些人或许会开始觉得自己全身上下都不舒服;愿意为成功学买单的人,可能是因为自己曾经失败,或看过人家失败。

虽然这背后或许有创伤因素,但并不代表一个人有焦虑情绪是一件坏事。“只要拿捏得好,焦虑也是一种动力。”古健荣指,焦虑所产生的恐慌会给人带来压力,而压力也有好坏之分。在心理学上,压力太小无法推动一个人前进,但压力太大则会崩溃,而适度的压力才能促使人表现出色。

许多人将目标设得太高,容易因不达标而感到沮丧和焦虑,他以成功学课程为例,指上课时学员不断被激励,若调适不当则会适得其反。原来,当人们不断被激励时会产生短暂的优越感,但随之而来的是空虚,若当事人达不到自己所设的目标,会更容易产生自我厌恶的心情,认为自己很差劲。“简单来说,要懂得自我评价,知道自己的程度,再从那里设立目标。”

他建议以SMART Goal目标管理来设立目标,要确保自己的目标达到5大条件——明确的(Specific)、可衡量的(Measurable)、可达到的(Achievable)、现实的(Realistic)及有时间限制的(Time-based)。譬如,一家年营业额达100万的公司计划明年提高至130万,这样的目标是明确、可衡量、可做到且有明确时间限制,完全符合目标管理的条件。

将目标设立在自己能完成的范围内,能从任务被完成而得到满足感,消除焦虑后,才能长远地走下去。若是想要有挑战性,可将目标设立在比自己能力范围内能做到的再高一点,以防止失败时所带来的重挫心情。古健荣建议从简单的目标开始做起。“想要减肥的人总会督促自己天天运动,但难度太高,我一般会建议人们将目标调整为每天早上穿上运动装。这个任务很简单,当人们完成任务后,羞耻感和罪恶感就会降低,也提升继续做下去的动力。随后再来增加难度即可。”他补充,人的身心健康不止在于生理,心理和社交上的影响也要获得平衡,才能达到真正的健康。

发布于 2020年07月20日 09时00分 • 最后更新 3周前 • 报导:郑宇晴,图片:受访者

文取:https://www.orientaldaily.com.my/news/shtx/2020/07/20/352873?fbclid=IwAR29f35SJAl9NXeLd2KS0HD9iJdKPd7mqaAiHvDKSiVgOjhBFjK8oq6qbes